KOAV [kōv] is a naturalistic-based lifestyle project founded by Glenn Haslbeck to share his passion for creativity, design and interacting with the natural environment. The KOAV name was derived from the combination of two ideas: Koa, a Hawaiian word for the brave, bold, fearless and valiant hero or warrior. The “V” represents the 5 vital elements and our 5 senses. There is an invisible and constant interaction between these elements and between our senses. These forces act for or against each other to create harmony or disharmony.


Our brand is for those who define themselves by the fluid nature they strive towards while interacting with the natural environment… a surfers search for liquidity of movement that matches that of a wave. A place where your mind is numb and your bodies movement memory is in perfect sync with the now. Everyone of us possesses the ability to effect positive change to our environment and to raise consciousness on a global level.